A product and UX designer with over 15 years of design experience, specializing in creating user-centric products by employing a pragmatic approach that balances user needs with business strategy. Skilled in building and scaling design teams, as well as collaborating with cross-functional teams to deliver impactful, results-driven solutions.
By its nature UX and product design focuses on the customers. It revolves around understanding them — their motivations, desires, emotions, goals, and their actions. That being said I like to approach every design by these fundamental questions with team members and stakeholders before any design is attempted.
What are we trying to solve for the user?
What are the challenges/roadblocks?
Who are the users/personas we are targeting?
What problem are we solving for the business?
What is the metric for success?
This approach is a summarized view of how I execute product and UX design. You can also learn more about my process on a recent UX/UI project that I managed or a design system implementation.
Career accomplishments
Over 15 years in design and 8+ years in a leadership role
Established UX Best practices at organizations
Shipped 2 products in one year that generated $16M ARR
Built and scaled design teams - helped design teams achieve their professional goals.
Launched a design system in an enterprise environment
Launched an AI cybersecurity product that prevents and detects threat actors
Reduced operating costs in my design teams by 78% in one year
Elected by an Executive Leadership Team to spearhead company culture.
Founded Tigeowners.com in 2004, the official Tige & ATX Boats Owners Forum, backed by Tige Boats Inc.
Launched over 100+ website and web applications, many in start up environments. My roles have been from concept, to design, to code, to production.
100+
Web applications launched
2
Design Systems launched
8
Years in leadership
$16M
2 product launches that resulted in contract renewals and upsells.
Endorsements
During our time together at Securonix, we worked closely to build several complex features that went on to make huge impacts within the SIEM product. Matt's pragmatic and customer focused approach to UX design is a huge asset to any company. He is a great communicator, and an excellent co worker and team mate. Any organization will find Matt to be a great addition to their team.
– Jillian Kessler, Head of Product @ Todyl
Matt has the unique ability to take a very complex problem and find a solution that is simple to understand. He is capable of doing this because he does not leave any stone unturned when looking for a solution, what is even more impressive is he does this in a very timely manner. Matt is a fantastic at sharing ideas as well as supporting his team who need help. His creativity and ability to lift his teammates makes him very valuable. Matt's efforts helped make our team have an impact and voice others wanted to hear. He has grown into an exponentially good leader. His combination of technical skill, creativity, leadership strength, and organizational/management capability will help any organization that is fortunate to have him on their team.
– Brandon Bannister, Senior Creative Director @ Echo AFC